Flash Back Friday: Highlights from INFORM’18 EMEA


INFORM’18 EMEA: Sinequa’s European Community Event!

Happy Friday everyone! To end up this week in a nice way, we wanted to remember and tell you about a successful event we had last month.

On Tuesday, October 16th, our customers (among leading Forbes 2000 companies from various industries) and partners from leading SI companies, joined us at INFORM’18 EMEA – Sinequa’s EMEA Annual Event – held in Paris . It was a great networking opportunity and the perfect occasion to discuss with our user community the several ways of becoming Information-Driven with AI-Powered Search!

Inform18 crowd

Attendees were representing a wide range of industries including Pharma, Manufacturing, Finance and Banking, Security and Defense, Legal companies among others.

Jennifer Belissent, Principal Analyst at Forrester Research came all the way from Chamonix to open the event with an inspiring keynote about trends in AI-Powered Search. She explained why enterprise data is considered as the raw fuel of the AI-Powered Search and how this technology enables the Information-Driven enterprise.

forrester analyst at Inform18

The second part of the event was dedicated to our customers who shared with the audience their testimonials and facts about their journey to become Information-Driven.  In that way, Mark Woolley – Search & Taxonomy Capability Lead at AstraZeneca, a global science-led biopharmaceutical company with innovative medicines used by millions of patients worldwide, explained to which extent AI-Powered Search contributed to the company’s innovation and digital transformation. He described the initial challenges that led to the genesis of the Search project in the R&D department and how this project evolved to a company-wide initiative serving the 60.000 AstraZeneca’s employees’ needs.

customer testimonials for inform18

Lars Bendler, managing director at Join GmbH, our German SI partner, shared with the audience insights on the Search project of our joint customer: the leading automotive company Volkswagen. It was a very interesting to learn about the challenges initiating the project and see how within a few weeks, Join and Sinequa helped Volkswagen Procurement to ingest dozens of millions of documents into the Sinequa insight platform and enhance its information retrieval and compliance.

 lars bendler from Join

Right after our customer testimonials, Alex Bilger, our CEO, presented the latest version of the Sinequa’s insight platform (V11 demo) and highlighted the R&D roadmap for the next months. Scott Parker, Sinequa’s Director of Product Marketing, ended the conference with a panel discussion about AI-Powered Search in the Enterprise. This panel gathered all the event speakers including Forrester Principal Analyst Jennifer Belissent , Julien Bensaid, Global Head at Atos Codex, Lars Bendler – Managing Director at Join GmbH, Patrick Darmon, Accenture Applied Intelligence Lead for France, Belgium and the Netherlands and Edouard Barthuet, Search and Semantic Director at SWORD Group.

Thank you all again for making this event a success! We look forward to the next edition. Stay tuned!

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The Heat in The Trend Point: April 22 to April 26

Enterprise search does not always get the attention it deserves but recently we have seen a crop of articles on this vital technology in The Trend Point.

An efficient and agile user experience is an incredibly sought after characteristic in enterprise search today. The article cited in “Usability of Enterprise Search Valued” shares the following opinion:

There are too many IT consoles, too many vendors — one for network management, one for help desk, one for application performance,” said Raj Sabhlok, president of ManageEngine’s parent company Zoho. Pity the poor admins who have to piece all that information together to figure out what’s going on, or worse, what went wrong. The search function promises these woebegone admins a “Google-like interface” that lets them search on a device name, for example, and get back every instance in which that name crops up.

This has in fact more to do with the search function than with a search interface: Enterprise Search is good at pulling together all relevant information on a given topic, providing the notorious 360° view. In the long run, systems administrators will not want to have a “Google-like” interface to see the 360° view of the problem domain they are working on. They will probably want a mix of dashboards, facets and lists ordered by relevance. Such interfaces will be part of Search Based Applications on top of a Unified Information Access platform (aka as Enterprise Search platform).

A strategic disconnect between IT and business leaders can often drive IT professionals to have to build the case for innovative enterprise search software. In, “Podcast Offers Tips on Building Business Case for Enterprise Search” the following recommendations were given:

*The first steps to take to show business leaders the real value that enterprise search has to offer and convince them it’s time to implement a search program;

*Key questions that project managers and business stakeholders within an organization should ask of themselves when developing a formal enterprise search technology business strategy;

*The change management aspect of putting an enterprise search program in place;

*Liewehr’s take on how to build an enterprise search team and who should be in charge of shepherding the project;

*How enterprise search technology can be used to support; and

*Best practices on how to develop an enterprise search technology review process to ensure adoption and implementation success.

Enterprise organizations of all shapes have a need for enterprise search and while none of the articles referenced here pointed to the innovative aspects of current search technologies that does not mean there are no companies enjoying an advantage because of them. The fact that there are still many mentions purely in regards to enterprise search shows that the core technology is absolutely essential. Of course, semantic capabilities and the spread across structured and unstructured data that Unified Information Access offers are the type of search technologies that will be brining home stronger ROI and the implication of business stakeholders.

Jane Smith, May 1, 2013

Sponsored by ArnoldIT.com, developer of Beyond Search

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The Heat in The Trend Point: April 15 to April 19

In The Trend Point, we have seen visualization and end user output presentation become a topic of prevalence recently.

Some sources report that visualization tools are still in the early phases of evolution. According to the article referenced in “From Raw Data to Informed Visualization“:

I would say that it is all very contingent. As we know, there are good visuals and there are bad visuals, and we’ve all seen a lot of bad visuals in PowerPoint, for example. Edward Tufte has made a pretty good living demonstrating there are really bad approaches to visuals that often occur in PowerPoints. I think we are probably a lot farther along in the world of narrative — we’ve been doing that for thousands of years — than we are in visual displays of information. I think we are really just finding our way now.

One article, “Data and Graphics Matched Through Search and Visualization,” suggested that not all data needs to be visualized, Jim Stikeleather of the Havard Business Review shares that in the end, the concept of translating the minutia of data points into something that is both interpretable and relevant is most important:

Ultimately, data visualization is about communicating an idea that will drive action. Understanding the criteria for information to provide valuable insights and the reasoning behind constructing data visualizations will help you do that with efficiency and impact.

Another article posits that visualization is the natural best method to present data. The source pointed to in “Visualization Must Be Included in Search and Analytics” tells us:

 One of the best ways to get your message across is to use a visualization to quickly draw attention to the key messages, and by presenting data visually it’s also possible to uncover surprising patterns and observations that wouldn’t be apparent from looking at stats alone … By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful.

Is data visualization not the same as simply developing and idea and sharing it in an accessible way? A new name for the basics of creating and presenting information is fine. However, as far as Sinequa‘s technology goes, it provides a much easier and more intuitive user experience for delivering real time and agile information and insights to users. It does not deliver the one picture that will hit you between the eyes and make you act near-automatically (why would we need a human to provide that reaction?). The interaction paradigm is that of “ping-pong between human and search engine. There is no need to involve complex business intelligence codes. Innovative enterprise search is the core that facilitates this kind of representation through a graphical interface.

Jane Smith, April 24, 2012

Sponsored by ArnoldIT.com, developer of Augmentext.

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