How Biopharmaceutical Companies Can Fish Relevant Information From A Sea Of Data

This article originally appeared in Bio-IT World

Content and data in the biopharmaceutical industry are complex and growing at an exponential rate. Terabytes from research and development, testing, lab reports, and patients reside in sources such as databases, emails, scientific publications, and medical records. Information that could be crucial to research can be found in emails, videos, recorded patient interviews, and social media.

school-of-fish

Extracting usable information from what’s available represents a tremendous opportunity, but the sheer volume presents a challenge as well. Add to that challenge the size of biopharmaceutical companies, with tens of thousands of R&D experts often distributed around the world, and the plethora of regulations that the industry must adhere to—and it’s difficult to see how anyone could bring all of that content and data together to make sense of it.

Information instrumental to developing the next blockbuster drug might be hidden anywhere, buried in a multitude of silos throughout the organization.

Companies that leverage automation to sift through all their content and data, in all its complexity and volume, to find relevant information have an edge in researching and developing new drugs and conducting clinical trials.

This is simply not a task that can be tackled by humans alone—there is just too much to go through. And common keyword searches are not enough, as they won’t tell you that a paper is relevant if the search terms don’t appear in it, or if a video has the answer unless the keywords are in the metadata of the video.

Today, companies can get help from insight engines, which leverage a combination of sophisticated indexing, artificial intelligence, and natural language processing for linguistic and semantic analyses to identify what a text is about, look for synonyms and extract related concepts. Gartner notes that insight engines, “enable richer indexes, more complex queries, elaborated relevancy methods, and multiple touchpoints for the delivery of data (for machines) and information (for people).” A proper insight engine does this at speed, across languages, and in all kinds of media.

For biopharmaceuticals, this is particularly powerful, allowing them to correlate and share research in all forms over widely distributed research teams. Here are several ways biopharma companies can use insight engines to accelerate their research.

Find A Network Of Experts

Many companies struggle to create the best teams for new projects because expertise is hidden in large, geographically-distributed organizations with multiple divisions. A drug repositioning project might require a range of experts on related drugs, molecules, and their mechanisms of action, medical experts, geneticists, and biochemists. Identifying those experts within a vast organization can be challenging. But insight engines can analyze thousands of documents and other digital artifacts to see who has experience with relevant projects.

The technology can go further, identifying which experts’ work is connected. If they appear together in a document, interact within a forum, or even communicate significantly via email, an insight engine can see that connection and deduce that the work is related. Companies can then create an “expert graph” of people whose work intersects to build future teams.

This technique can extend beyond the borders of the company, helping to identify the most promising collaboration partners outside the company in a given field, based on publicly available data, such as trial reports, patent filings and reports from previous collaboration projects.

Generate R&D News Alerts

Biopharma companies can also use insight engines to watch for new developments in drug research and stay on top of the latest trends. These news alerts can go beyond typical media sources to include scientific publications, clinical trial reports, and patent filings.

This capability can be used on SharePoint, Documentum, or other sources within a large company to surface relevant information. An insight engine ensures the right information gets to the right people in the right context, and in a timely way.

Optimize Clinical Trials

Clinical trials that stretch over many years generate millions of datasets for every drug and study provide a treasure trove of data. Biostatisticians can ensure they get a comprehensive list of patients having certain diseases within trials on a drug, something nearly impossible with traditional methods.

They can also search and analyze across many drugs and studies, across content and data silos. Over time, this allows biopharmaceutical companies’ growing number of clinical trials to become a valuable asset that can be easily leveraged across a growing number of use cases.

All of these uses can lead to biopharma companies developing new drugs more quickly and getting them to market faster—necessary as these companies face tremendous pressure to innovate quickly and develop new promising drugs as patents for older drugs expire. With insight engines, they can make every part of the journey more efficient, from research, to clinical trials, to regulatory processes, presenting incredible opportunities for everyone in this field.

 

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Sinequa Named a Leader in the Gartner Magic Quadrant for Insight Engines: With Leadership Comes Responsibility

We at Sinequa are excited and humbled to be declared a Leader by Gartner in its 2018 Magic Quadrant for Insight Engines for the second consecutive time. A complimentary copy of the report can be accessed from the Sinequa website at http://go.sinequa.com/gartner-magic-quadrant-2018.html. (more…)

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Sinequa’s Insight Engine Helps Atos Differentiate by Providing Intelligent Digital Workplace Capabilities

A big congrats to our longtime strategic partner Atos who was named a leader in the Magic Quadrant for Managed Workplace Services (MWS). Gartner calls out Sinequa as a key supporting technology.

Atos-Sinequa-Gartner

Gartner’s Magic Quadrant for MWS, North America, recognizes leaders in enabling sourcing and vendor management leaders to select the right partner in the rapidly changing market, which focuses on using MWS to increase staff engagement, drive productivity and enable digital benefits.

As a recognized global leader in digital transformation, Atos provides an end-to-end solution to transform the employee experience. By combining skills tightly, from advisory to consulting and design thinking through to business and vertical solutions, including applications to the digital workplace platform, Atos has the skills in place to offer a complete solution to our joint customers to deliver an end-to-end workspace transformation. In terms of Cognitive technologies, Atos differentiates itself by integrating Sinequa’s insights engine. The partnership brings together Sinequa’s cognitive search & analytics platform and Atos’s business consulting and IT services expertise  to change the way people access applications, data and help, improving end user productivity and user experiences, whilst reducing cost and ensuring security and compliance.

We are excited to be working with a leading system integrator recognized for setting the tone in the digital workplace space and can’t wait to see where our partnership takes us in the future.

People at these digital workplaces need information, not just data. While information must often be comprehensive to be valuable –  like in a 360° view of a customer – it must also be relevant. People have no time to sift through tons of information to get to the insights that guide their actions. To help organizations sift through the abundance of information, data coverage must be total, and the delivery of insight must be intelligent and selective. This delivery of information must also match the expectations of today’s digital worker, who wants answers in seconds rather than hours or even minutes.

In this new generation of the digital workforce, there are certain tips that address the challenges of catering to this always connected society, including being proactive in delivering information and tackling unstructured data.

 

 

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Cognitive Search Brings the Power of AI to Enterprise Search

Forrester, one of the leading analyst firms, defines Cognitive Search in a recent report¹ as: The new generation of enterprise search that employs AI technologies such as natural language processing and machine learning to ingest, understand, organize, and query digital content from multiple data sources. Here is a shorter version, easy to memorize: Cognitive Search = Search + NLP + AI/ML
Of course, “search” in this equation is not the old keyword search but high-performance search integrating different kinds of analytics. Natural Language Processing (NLP) is not just statistical treatment of languages but comprises deep linguistic and semantic analysis. And AI is not just “sprinkled” on an old search framework but part of an integrated, scalable, end-to-end architecture.

AI Needs Data, Lots of Data
For AI and ML algorithms to work well, they need to be fed with as much data you can get at. A cognitive search platform must access the vast majority of data sources of an enterprise: internal and external data of all types, data on premises and in the cloud. Hence the system must be highly scalable.

Continuous Enrichment
Cognitive Search uses NLP and machine learning to accumulate knowledge about structured and unstructured data and about user preferences and behavior. That is how users get ever more relevant information in their work context. To accumulate knowledge, a cognitive search platform needs a repository for this knowledge. We call that a “Logical Data Warehouse” (LDW).

The Strength of Combination
To produce the best possible results, the different analytical methods must be combined, not just executed in isolation of each other. For example, machine learning algorithms deliver much better results much faster if they work on textual data for which linguistic and semantic analyses have already extracted concepts and relationships between concepts.

Whitepaper-kmworld-07-2017Get your copy of the full paper here and learn more about current use cases of cognitive search and AI at large information-driven companies.

(1) Forrester Wave: Cognitive Search & Knowledge Discovery Solutions, Q2 2017
Read the full report on https://www.sinequa.com/forrester-wave-2017/

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Gartner Named Sinequa a Leader in Its Magic Quadrant for Insight Engines

As the CEO of Sinequa, I am proud that Sinequa was recognized as a leader in the recently released Magic Quadrant for Insight Engines 2017. Being a Gartner Leader, once again, underlines our continued progress that has led to this renewed leadership position in a Gartner Magic Quadrant. (We have previously been positioned as a leader in the Magic Quadrant for Enterprise Search.)  Gartner selects leaders for their “Completeness of Vision” and their “Ability to Execute” Good to see that others find our vision convincing and believe in our ability to realize it!

More reassuring still is the testimonial of our customers that led Gartner to state that “reference customers regarded Sinequa’s roadmap and future vision for its software to be particularly attractive. All indicated that those were significant reasons for choosing the software.”

As an established Cognitive Search platform, we’re continuing to evolve our vision and invest in enabling the largest organizations such as Airbus, AstraZeneca, Bristol Myers Squibb, Credit Agricole, and Siemens around the globe to get more value from their ever growing and diverse Enterprise data, as well as broadening the impact of search and analytics within the digital workplace of their employees.

According to Gartner:

“Insight engines apply relevancy methods to describe, discover, organize and analyze data. This allows existing or synthesized information to be delivered proactively or interactively, and in the context of digital workers, customers or constituents at timely business moments.”

Gartner-Magic-Quadrant-for-Insight-Engines-2017-Sinequa

Get your copy of the full report here and see why Sinequa is among the 3 leaders over the 13 vendors who participated in this Magic Quadrant.

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