In today’s rapidly changing technology climate, financial services customers expect their banks, insurance companies and asset management providers to know them. It’s expected that providers know about recent transactions, account details, and even anticipate future needs. But this can be challenging with the numerous silos of content in which customer data resides. With a 360° view of the customer through cognitive search and analytics, financial services organizations can deliver the customer experience that provides more value, drives increased sales and meets rapidly evolving customer expectations.
Big Data. It’s among the most pressing challenges — and opportunities — for today’s solution providers. Enterprise data, be it structured in databases and enterprise applications or unstructured textual data from documents (including contracts, letters, emails, news-feeds, websites, and more) or videos and images, contains a wealth of content that, if searched and analyzed with cognitive intelligence, can deliver valuable insights for the customers you serve.
It’s common today to have numerous silos, both on premise and in the cloud, of content in which critical data resides. From customer records and contracts to financial data and emails, data silos often take many different shapes and forms without the ability to “talk” to one another. If only a 360 degree view of this data were available at the employees’ finger tips. This could provide deeper customer insight, increased sales opportunities, and greater customer loyalty with the ability to meet rapidly evolving customer expectations.
Sinequa will present and exhibit at Bio IT World Conference & Expo that will take place on April 5-7 at the Seaport World Trade Center in Boston, USA.