In today’s rapidly changing technology climate, financial services customers expect their banks, insurance companies and asset management providers to know them. It’s expected that providers know about recent transactions, account details, and even anticipate future needs. But this can be challenging with the numerous silos of content in which customer data resides. With a 360° view of the customer through cognitive search and analytics, financial services organizations can deliver the customer experience that provides more value, drives increased sales and meets rapidly evolving customer expectations.
As an example, Crédit Agricole, one of the largest banks in the world, has launched an ambitious project to deliver a new digital workplace, offering a 360° view of customers to its representatives as well as to the customers themselves. The bank’s more than 60,000 internal users will be able to know the exact situation of the customer in front of them, to find the most relevant offerings for the customer and the corresponding procedures. The customers connecting to the bank’s online service also find themselves in a similar “work place” that allows them to know the current status of all their business with the bank including accounts, contracts, records of transactions, share portfolio and share prices, banking charges, additional services, and more.
This comprehensive “work place” is created through inclusive enterprise search and analytics of all of the bank’s data sources. From CRM and account transaction applications to external sources such as stock exchange data, corporate websites, financial and trading news-feeds, the bank can provide a complete customer picture from which to deliver robust service, new offerings and build increased customer satisfaction.
Cognitive Search and Analytics platforms index all the structured and unstructured data sources and create a semantically enriched index, optimized for performance in dealing with user search queries. In fact, some search and analytics solutions even offer as many as 150 smart connectors, ‘out of the box,’ that can seamlessly connect multiple sources of data. These companies integrate your company’s and industry specific dictionaries allowing the information to be integrated and indexed, putting your specific knowledge ‘under the hood’ of one platform – making it an intelligent partner for workers looking for business insight at their digital workplace.